gibber jabber from the Primo Team


PRIMO. Shop like Michael Jackson (origin story)

9th December 2016

In 2003, I sat in my 1 bedroom loft in San Jose and watched Living with Michael Jackson in awe as Michael was on a shopping spree in Las Vegas. “I want this one, and this one, and this one” pointing to various antiques while strolling the store. Once satisfied, he simply walked out of the store, leaving all of the handling of money and delivery arrangement to his staff.

I thought to myself ‘why can’t everyone shop like that?’. My head was spinning with ideas and I couldn’t sleep that night. The next day at work everyone was talking about that particular scene.
I eventually got back to surfing Black Planet, but that documentary planted a seed that created an itch in my head that I couldn’t quite scratch.

Fast forward to 2012. I was working on a bitcoin wallet called Pegapay with my cofounder Michael Montague. Many bitcoin services make money when customers exchange of USD to Bitcoin and when stores switch back from Bitcoin to USD in order to pay salaries, rent, and expenses. I was trying to design a seamless buying experience for customers. 3 years later in 2015, I finally solved the Michael Jackson problem. And I called it PRIMO.

Why did it take so long?

In the payment world, there’s no shortage of smart folks working to solve this problem. Apple Pay, Google Pay, Samsung Pay, and you name it is working to optimize the Point of Sale, shaving a few seconds off of a transaction which compounds to minutes off of a queue. Or providing buttons on the online shopping cart so that you can sign in and checkout a bit faster online.

Our approach is a little different. Could you imagine Michael Jackson (Or Time Cook for that matter) standing in line? With PRIMO, instead of optimizing the POS, we just got rid of it altogether. Why not put the POS on your phone? That way the world is a store. In order to buy stuff with PRIMO, you simply scan the PRIMO Tag, and press checkout. That’s it. The first time you buy something, you save your details in order to pre-checkout, then the next time you shop, you just scan the PRIMO Tag, then press checkout.
It even works on Facebook and Instagram with our PRIMO Link. Since PRIMO users are pre-checked out, they can buy things on Facebook and Instagram in less than 10 seconds.

We have devoted our life to designing a new way to shop, but this is just the beginning. So please sit back, grab a bag of popcorn, and observe us through the good times and bad on our journey as a startup taking on the world.

We humbly accept all tips, feedback.

You can try PRIMO out for yourself by downloading the app here: iOS / Android
After downloading, try scanning the code below or clicking the picture to buy some incredible organic Italian honey.

Organic Italian Honey

Think PRIMO tags could boost your print advertising sales? Click here to apply as a merchant.




View Comments