Buy products on Instagram in 10 seconds with PRIMO Link9th December 2016
A few weeks ago, Instagram started testing a new shopable photo tab feature which allows users to easily buy products in just a few clicks.
They have 20 retail brands like Kate Spade and JackThreads. It will soon be released to iOS users in the US.
Coincidentally we were developing a similar solution. We call it PRIMO Link. Big brands and individual sellers alike can use PRIMO Link to sell on Instagram and Facebook, and both iOS and Android users can download the PRIMO app.
PRIMO is able to reduce the steps needed to checkout since we have a pre-checkout feature where users area already logged into the app. Therefore the whole checkout process is less than 10 seconds.
Think PRIMO tags could boost your print advertising sales? Click here to apply as a merchant.